Wallace has lead health marketing, advertising and communication organisations over the past 30 years. A marketer by training, he applies his strategic marketing, branding and communication skills across all facets of the health sector.
He has experience in Public Health Campaigns, Continuing Professional Development Programs for Health Care Professionals and, Support Programs for Consumers and their Families. He has worked closely with universities and other key stakeholders to assist in the delivery of their programs.
Wallace founded C2M Health Communications in 2010 with the aim of providing the health sector with sound strategic advice on the integration of new technologies into their marketing activities.
His previous roles include; founding partner of CWFS Advertising, a leading health advertising agency with offices in Sydney, Melbourne, Auckland and Singapore. After ten years the agency was acquired by McCann-Erickson; founder of Think Health, a specialist Sydney based medical education agency, which he managed for ten years.
Wallace is a Certified Practicing Marketer and sits on the Australian Marketing Institute - South Australian Committee.